{"id":4148,"date":"2022-11-10T16:01:27","date_gmt":"2022-11-10T15:01:27","guid":{"rendered":"https:\/\/www.tebim.pro\/blog\/ankieta-zadowolenia-klienta-sklepu-internetowego\/"},"modified":"2023-06-12T12:50:49","modified_gmt":"2023-06-12T10:50:49","slug":"customer-satisfaction-survey-for-an-online-store-why-and-how-create","status":"publish","type":"post","link":"https:\/\/www.tebim.pro\/en\/blog\/customer-satisfaction-survey-for-an-online-store-why-and-how-create\/","title":{"rendered":"Customer Satisfaction Survey for an Online Store – Why and How Create"},"content":{"rendered":"

In today’s article, you will learn how to conduct a customer satisfaction survey in an online store to boost sales in your e-commerce business.<\/span><\/strong><\/p>\n

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Contents<\/div>\n
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  1. Who should conduct the survey?<\/a><\/li>\n
  2. The value of an online store survey<\/a><\/li>\n
  3. How to survey e-commerce<\/a>\n
      \n
    1. Why use a telephone survey<\/a><\/li>\n
    2. Tools for an online store survey<\/a><\/li>\n
    3. Where to place the customer satisfaction survey<\/a><\/li>\n
    4. Survey length in e-commerce<\/a><\/li>\n<\/ol>\n<\/li>\n
    5. Types of questions to ask in an online store survey<\/a>\n
        \n
      1. The goal<\/a><\/li>\n
      2. Sample questions for an online store survey<\/a><\/li>\n<\/ol>\n<\/li>\n
      3. How to create a survey using Google Forms<\/a><\/li>\n
      4. Summary<\/a><\/li>\n<\/ol>\n<\/div>\n

         <\/p>\n

        Who knows best?<\/h3>\n

        Or whom are you creating your store and products?<\/span><\/p>\n

        Who knows the best way to improve your products or what is still missing? Who knows the problems in your store that hinder purchases? Of course,\u00a0<\/span>your CUSTOMERS!<\/span><\/strong><\/p>\n

        Steve Jobs said that customers don’t know what they want yet, and one needs to be a visionary and a creator…<\/span><\/p>\n

        Let’s be honest. If you don’t have significant capital from investors for market research and testing, it’s better to ask your customers. They know and will tell you what they need.<\/span><\/p>\n

        What specifically should you ask? That will be covered later.<\/span><\/p>\n

         <\/p>\n

        Who should conduct the survey?<\/h2>\n

        I don’t have research and statistics on this, but from experience, I know that the vast majority of people in e-commerce marketing have never spoken to their customers.<\/p>\n

        Speaking to your customer, means talking to the person who has PAID for your products or services. The person who is in your target group, and could possibly make a purchase, or maybe even said they would buy but didn’t complete the transaction, is not the person you should be talking to!<\/p>\n

        When I started marketing at Tebim, one of the first and most important tasks I carried out was calling a few of our customers, having a conversation, and conducting a survey with them. It wasn’t an online store survey because we provide Prestashop store implementation services, so we conduct B2B marketing.<\/p>\n

        Therefore, I asked 26 questions about the customer’s journey through our purchasing process and their satisfaction with our services.<\/p>\n

        I’m writing this article from a practitioner’s perspective, and I want to encourage you to survey your online store because our survey provided us with valuable information that improved our marketing, sales process, and customer service. I know it will be the same for you.<\/p>\n

        So, if you’re an e-commerce manager, you should personally conduct the customer satisfaction survey as soon as possible. If you don’t have a manager yet, dear owner, do it yourself. Why is it worth it?<\/p>\n

         <\/p>\n

        The value of an online store survey<\/span><\/h2>\n

        I answered this question a bit in the introduction, but to summarize, it’s worth conducting a customer satisfaction survey for your store because it will tell you:<\/span><\/p>\n