Brodrene is a rapidly growing clothing brand created by twin brothers – Tomek and Wojtek. Built on the grounds of an interesting philosophy, it meets the expectations of demanding gentlemen. This is due to the products refined in every detail. Top quality materials and professional product display are their defining characteristics.
Tabak Group is among the leaders in the distribution of tobacco products in Poland. At present, the owner of the Trafika distribution network also offers coffee and tea, and the expansion plan also involves building a chain of stores that let you shop without leaving the car – F1.
The idea behind the project was to refresh the store design, giving it a more expressive and modern shape. At the same time, the client wanted to transfer the store to a more up-to-date e-commerce platform that would give him more possibilities. The works resulted in the implementation of a completely new store layout, adapted to the requirements of Google Page Speed, in which it obtained 95 points out of 100 possible in the stationary devices category. The store has been integrated with the customer’s sales and warehouse system and transport service providers.
Demanding implementation consisting of over 30 previews designed by the Rio Creativo project partner. The main goal was to provide the required functionalities and to perform the final launch of the store. The project encompassed a number of dedicated functionalities related to the selection of fabrics. Content management was greatly facilitated (from the administrative side). Creating and editing content from the visual editor level makes the store simple and user-friendly. The store also implemented dedicated solutions for managing fabric and product availability.
The project was based on one fundamental assumption – to provide a sales platform that would enable the configuration of external roller shutters from the level of the store. The goal was ambitious since the number of possible components of roller shutters and accessories is rather extensive, and there can be a lot of combinations and dependencies between them. The implementation ended with the design of a wizard, fully configurable from the store administration panel, which enabled the selection of roller shutters and their valuation. We also launched a loyalty program in the store.
The project assumption was to implement a new store based on the Prestashop platform. The final sales platform was to support three different stores with the possibility of extending it with more stores. At the start, we created mock-ups and a visual design. Initially, the project concerned one store, but after the implementation it was also transferred to other stores with minor modifications. Due to the extensive product range, we implemented proprietary solutions for wholesale product management (including prices, imports or currencies) in all stores. The implementation ended with the integration of the sales platform with the Subiekt warehouse program.